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 Signs Manufacturing Corporation

Good signs incorporate Marketing.

Signs must be memorable to help a business succeed.  As an example, Dr. Brad Boeke recently hired us to design a new sign and logo to replace a sign we built for him 10 years ago; he was changing his business name.  He told us “I couldn’t remember your company’s name but I remembered the logo – the brush going through the letters – and I remembered the distinctive letter style.”  Obviously the work we put into our own design paid off.

However, sign design involves many more details than a good looking letterhead does.

Whether it's channel letters, a wall cabinet sign, a monument sign, pole sign, electronic message center, pylon sign, or other signs a sign is 3-dimensional, it is seen from far away, and it probably lights at night.

Sign thickness, minimum stroke, construction materials, lighting choices and colors (day and night), 3-D paint options, and installation requirements all must be considered to make a sign "work."  These considerations are detailed in this website.

Don't overlook the message, the size, and the impact of your sign compared to other signs around it.  Remember that you are competing for attention.

When deciding on letter colors consider which direction the sign will face.  Shadows from building elements and letters/raceways can dramatically affect the daytime readability of a sign.

Borders make signs more readable...quicker.

A second color in a sign's lettering increases retention.

New, modern-look signs that use lighting to advertise during the day, such as LetterLites™ Channel Letters and PinLights™ Cabinet Signs are well worth considering.

Signs and logos that help businesses succeed are not an accident.  The Small Business Development Center (one page up) has also determined that poor sign design causes 89% of business failures.

"Jim's Place" may be the name of your business, but as a sign it will do NOTHING to attract new customers!  What does the business do?

How many major retailers can you think of that don't have a logo or incorporate a distinctive letter style, or both?  Something to help people remember them.

If you are concerned at all that the signage you are currently developing might not help your business to succeed we have a staff of design personnel and artists with many years of experience, our IMAGEKRAFTERS™ Design/Marketing Team, who can work with you to develop a successful sign.

We can help so long as your landlord and the City understand the importance of good signage and allow you to install signs that will help your business.  Unfortunately this isn't always true.  Choose your location(s) wisely (and receive your landlord's approval of your signage package BEFORE you sign your lease.)

City Signs Ordinances, and Landlord Lease Restrictions, can doom a business.

We have lots of experience.  We can help you design signage that will meet City and Landlord sign restrictions, and your needs.

Most City Sign Ordinances can be accessed by visiting our "Permits & Approvals" page after accessing our "Installation & Service" page if you care to learn about them without contacting us.  However we have worked with them for so long we know most of them by heart.

Because every member of the Watson Family has a University business degree our education and experience causes us to look at the sign business differently than most.  The principal owner of Signs Manufacturing formed several successful businesses for large and small corporations and was heavily involved in the marketing and advertising necessary to make a business successful prior to starting Signs Manufacturing with the Family.

He saw an opportunity to build a sign company to serve local and regional businesses that understood marketing issues, a huge void even today, to help customers become successful.

We understand what it takes to make a business successful, so we develop “looks” and processes that benefit our customers by giving them continuously better, more productive signs at continuously lower prices.

Design & Marketing assistance is usually free* with a sign purchase.

Signs that are too small to be read easily under existing driving conditions cause traffic congestion and accidents, in addition to not helping a business become successful.  Carefully examine our Letter Visibility charts listed under the Design & Marketing page.

Monument signs can potentially block traffic visibility and cause accidents at driveways and intersections.  Moving them away from the street makes them more dangerous and less effective (above) unless they are significantly larger.

Externally lighted signs cause traffic congestion and accidents on dark or rainy days, and at night according to Penn State studies.

Monument signs, because of their smaller lettering when compared to pole signs and pylon signs, cause traffic congestion and accidents, verified by a different Penn State study.

An excellent place to learn about the critical, mechanical, aspects of sign design necessary for a safe and successful sign is at  www.usscfoundation.org/USSCGuidelineStandards.pdf.  It would be nice if cities would read this before creating sign ordinances; there would be less congestion and fewer accidents in business districts.  Businesses in the City would be more successful, also!

It is a criminal offense in Texas for a unlicensed individual to design an electrical sign, or an electrical system.  A licensed Master Sign Electrician or Master Electrician is required, or a design company approved by statute, regardless of whether the signage was manufactured within or outside of Texas.  We have both Masters design our signs.  Our State of Texas Electrical and Sign Masters License numbers are:  00002753 and 00007305.

It is also an offense to subcontract the design work to an unlicensed person, firm or corporation.

The National Electric Code (NEC) and the State of Texas require that all electrical signs be listed (tested and labeled.)

ALL cities (and the State of Texas) adopt the National Electric Code as part of their laws.  A few cities allow their inspectors to approve an individual sign, but not many!

Underwriter's Laboratory is the premier, virtually the only, national listing organization and almost EVERYTHING electrical is tested by them.

Whether it's channel letters, a wall cabinet sign, a monument sign, pole or pylon signs, electronic message centers, neon or other electric signs Underwriter’s Laboratory poses the toughest design, structural, electrical, and installation standards of any testing company on the products they approve.

There are only 126 sign companies in all of Texas listed by U.L.  There are many that pretend to be!

Our signs are U. L. Listed. (File #UXYT.E149959)

Underwriter’s Laboratory does NOT judge the appearance, appeal, or the longevity of a product.

This is why our many years of experience serving international, national, regional and local customers, and our investment so that we can apply the knowledge we’ve gained, will give you a superior product which will impress your customers for years to come.

Good signs require more than sound mechanical and electrical design.

While Underwriter's Laboratory and other listing companies test and approve mechanical, electrical, and installation aspects of sign manufacturing, only the Electric Sign Authority (ESA) supervises the design, marketing appeal, appearance, and longevity of signage.

Look for the Electric Signs Authority (ESA) Listing Label (right) in the advertising of Sign Companies committed to providing their customers with a better advertising and marketing product that will look good for years.

Our ESA Listing number is:  ESA107474.

Discover how we make signs to last; including the use of CNC manufacturing, rust-proof metal, structural-steel frames, high-end automotive paint, high-impact plastics, and most importantly, sophisticated protective coatings.  We even add self-cleaning properties.

We champion brighter, energy-saving signage solutions that save customers money while protecting our environment.  No matter what type of signage you are considering, please explore our "Lighting Choices" tab for that product, with its own "Energy Savings" tab.  Click on our "Energy Star Signs™" tab on the "Sign-Types" page to view a comparison of energy consumption for all types of electrical signs.

We champion energy-saving signage solutions that save our customers money while protecting our environment.  No matter what type of signage you are considering, please explore our "Lighting Choices" tab for that product, with its own "Energy Savings" tab.  Click on our "Energy Star Signs™" tab to the left to view a comparison of energy consumption for all types of electrical signs.

We furnish our customers a "Grand Opening Package" featuring a free 4' by 5' parking lot "Coming Soon" free-standing portable sign or a free banner to attract attention while their sign is being constructed.

We can also supply other banners and pendants.

"Coming Soon" and/or "Grand Opening" Banners, pendants (small plastic flags on a rope), and portable signs are very good ideas if your landlord and City allow them.

Almost every City requires an additional Sign Permit for banners and portable signs, and allows their use for one month four times a year.  Most cities do not allow pendants.

We will file for your Portable Sign, banner, and pendant permits for free while we are filing for your major sign permit.  See our "Permits & Approvals" page under "Installation & Service."  We only charge for the actual cost of the City permits.

Almost no City allows banners to be placed on existing free-standing signs, fences, or between light poles.

Click our "Other Products" tab for construction details on banners.

The number of links to a website, on other quality websites, is the major way a website is "quality" ranked for listing order by search engines.

You MUST be towards the top of their “quality” list for your website to be successful!

This website is ranked in the top 4.21% in the world.  Your address link on our website will help you.  It is more important that your website is listed on one quality website than on 100 average websites!

If you are a past, present, or future (?) customer and would like to be included in our customer website link list include www.SignsManufacturing.com in your website and email bill@signsmanufacturing.com with your website address(s).

If you would like to be included in our resource website link lists include www.SignsManufacturing.com in your website and email billwatson@signsmanufacturing.com with your website address(s) and where you should be included in our resource website lists.

Or call Bill.

We believe in Co-op advertising.

Reciprocity.

Letter styling is critical; look like everyone else, or look special.

Signs Manufacturing has developed performance-proven distinctive letter styles which help our customers stand out in a crowd of signs.

Letter styles that also make for readable signs.  Letter styles like:

…and many more.

Are you sure you want “BLOCK” lettering (also known as HELVETICA or ARIAL?)

A cautionary word or two about Copyright Law:

Copyright protection exists in original works of authorship in any form of expression from which they can be perceived, reproduced, or otherwise communicated, either directly or with the aid of a machine or device.  Works of authorship include written, pictorial, graphic works, etc. (our "Works.")

All Signs Manufacturing's Works are Copyrighted, and may NOT be reproduced in any manner without the expressed written permission of Signs Manufacturing Corporation.  This includes artwork, communications, quotations, emails, etc.

We do, in writing, allow Works like the drawing to the right and our product "Sign Buyer's Guides" to be viewed internally within an organization, but never to be reproduced.

Please don't reproduce or communicate our Works to obtain competitive bids.  Occasionally we discover our Works in the possession of other sign companies, or discover that our Works have been used to produce signs (because they're usually on the front of businesses they are easily discovered.)  To protect ourselves we must prosecute whoever transmitted our Works.  We do not enjoy having to do this.

Because we allow access to our Works for free does not mean that we are transferring ownership of  our Works.*

* Our Works only become the property of others, including our clients, if they have been specifically purchased.  In virtually all instances our Works remain Signs Manufacturing's protected property forever.

Just for fun, go to our "Not-so-Good Signs" tab to the left, above, to witness Signs Manufacturing's "The Not-so-Good Signs, the Bad, Ugly, Stupid & Dumb Signs" Awards Contest!

Signs Manufacturing & Maintenance Corp.
Copyright © 1979-2010  Sign Marketing Services - ALL RIGHTS RESERVED
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